Strategic Marketing: Winning the Battle for Markets and Share & Successfully Leading Change in Healthcare Organizations

  • 10/19/2018
  • 9:00 AM - 3:00 PM
  • MSU College of Human Medicine, 15 Michigan St NE, Grand Rapids, MI 49503

Registration

  • Includes Executive Luncheon and Both Educational Sessions
  • Includes Executive Luncheon and Both Educational Sessions
  • Includes Executive Luncheon and Both Educational Sessions
  • Registration for Panel Discussion Only - ACHE Member Rate
  • Registration for Panel Discussion Only - ACHE Non-Member Rate
  • Registration for Executive Luncheon Only - GLACHE Member Rate
  • Registration for Executive Luncheon Only - GLACHE Non-Member Rate
  • Registration for Panel Discussion Only - ACHE Member Rate
  • Registration for Panel Discussion Only - ACHE Non-Member Rate

Registration is closed



Strategic Marketing: Winning the Battle for Markets and Share

and

Successfully Leading Change in Healthcare Organizations

Two Programs & Executive Luncheon

1.5 Face-to-Face Education Credits will be applied for each program


Friday, October 19, 2018


Michigan State Univ. College of Human Medicine, Secchia Center
15 Michigan St. NE, Grand Rapids, MI 49503

   9:00 AM Registration and networking       


10:00 -  11:30 AM Panel Discussion - “Strategic Marketing: Winning the Battle for Markets and Share” (panelists and moderator TBD)

Moderator: Chad Tuttle, MBA, NHA, President Continuing Care, Spectrum Health

Panelists:

  • Ilene Cantor, V.P. Marketing & Communications, Sparrow Health System
  • Jeff Munford, Director, Business Development, Mary Free Bed
  • Matt Fors, Strategic Marketing & Research, Holland Hospital 

This program has been developed and is presented locally by the Great Lakes Chapter of the American College of Healthcare Executives and is approved for 1.5 Face-to-Face Education Credits


12:00 -   1:00 PM Executive Luncheon 

Luncheon Topic:  Pigs Without Lipstick

Luncheon Speakers: Mary Reagan Shapton, Founder, Owner Reagan Marketing + Design; Cindy Majick,  Jack-Of-All-Trades Reagan Marketing + Design
  Mary Reagan Shapton    

  Mary Reagan Shapton    Cindy Majick


The best marketing never puts lipstick on the pig. Getting the house in order before you communicate requires understanding the systemic impact on people and operations. Providers and caregivers are the reason health care exists, and getting back to basics is more powerful than any campaign.


  1:30 -   3:00 PM Successfully Leading Change in Healthcare Organizations,” 

Moderator: Jo Neil Conley, Associate, Faculty, Saginaw Valley State University

Panelists:

  • Joe Bonello, Assistant V.P. Clinical Services, Holland Hospital
  • Kurt A. Knoth, Vice President, System Supply Chain, Spectrum Health
  • Patrick Sustrich, MS  Chief Integration Officer, Hayes Green Beach Memorial Hospital


 3:00 PM           Adjournment

This program has been developed and is presented locally by the Great Lakes Chapter of the American College of Healthcare Executives and is approved for 1.5 Face-to-Face Education Credits

Price: 

  • $115 GLACHE Member (includes education sessions and lunch)
  • $145 Non-GLACHE Member (includes education sessions and lunch)
  • $30 Student (includes education sessions and lunch)

One Education Session Only

  • $50 GLACHE Member (includes education session only)
  • $60 Non-GLACHE Member (includes education session only)

Lunch Session Only

  • $35 GLACHE Member (includes lunch session only)
  • $45 Non-GLACHE (includes lunch session only)


Cancellation Policy: 

There is no refund for cancellations within 14 days of the program.


For questions and inquiries please contact Hyung Kim at Hyung.Kim@hc.msu.edu


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